The pitfalls of Networking for small businesses

“Reciprocal networking, or ‘like for like,’ has been a common practice for a while. You like my page, I like yours, simple, right? 😊 But here’s the catch: it doesn’t actually work.

All you end up with is a bunch of followers who aren’t genuinely interested in your work, and often, you’ve just added potential competitors to your network. Wouldn’t you prefer to attract potential customers instead of just more followers?” – R x

Image from Busy Girl Curls

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