Scenario 1 – You’re rushing into the supermarket in your usual last-minute hurry with a million things on your mind. There’s a raffle seller at the door, she makes eye contact but you avert your eyes, sail through the door, and never think of her again.
Scenario 2 – You’re dashing into the supermarket in your usual last-minute hurry with a million things on your mind. There’s a raffle seller at the door, she looks up, and you recognize your neighbor’s daughter. She gives you a big smile, you stop, and grab a ticket…
What’s the difference here?
Recognition.
You recognise the seller. People buy from sellers they know. Show up! Share yourself! Let your customers get to know you.
This is me by the way 😉
